Privacy Policy

Effective Date: [4/25/2025]

This policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or interact with our services.

1. Information We Collect

Patient-Provided Data

• Contact details: name, address, email, phone

• Health information: medical history, treatment preferences, allergy or medication details

• Appointment data: dates, times, and preferences

Automatically Collected Data

• Usage data: pages visited, time on site, referral source

• Device data: IP address, browser type, device identifiers

• Cookies & tracking: session cookies, analytics cookies, and marketing pixels

2. How We Use Your Information

We use your data to:

• Deliver care: schedule appointments, manage treatment plans, communicate appointment reminders

• Improve services: analyze site usage, tailor content, conduct patient satisfaction surveys

• Marketing & outreach: send newsletters, special offers, and educational materials (you may opt out at any time)

• Compliance: meet legal and ethical obligations under healthcare regulations

Records Retention

We maintain patient medical records in accordance with Michigan law. For adult patients, we retain medical records for at least seven (7) years from the date of the last treatment. For patients treated as minors, we retain records until one (1) year after the patient’s 18th birthday, but no fewer than seven (7) years from the date of last treatment. After the retention period expires, we securely destroy or de-identify records in a manner that protects patient confidentiality.

3. How We Share Your Information

We do not sell your personal data. We may share information with:

• Service providers: appointment-booking platforms, email and SMS delivery services, analytics providers

• Healthcare partners: labs, imaging centers, or other physicians involved in your care

• Legal authorities: when required by law (e.g., court orders, public health reporting)

• Business transfers: if our practice is sold, merged, or reorganized, with appropriate confidentiality agreements

4. Cookies & Tracking Technologies

We use cookies and similar tools to:

• Enable core functionality (keeping you logged in during a session)

• Analyze traffic (identify site performance and popular pages)

• Deliver targeted content (show relevant educational materials or promotions)

You can manage or disable cookies via your browser settings, but some features may not work properly if cookies are blocked.

5. Data Security

We implement industry-standard safeguards—encryption, secure servers, access controls—to protect your information. While we strive for maximum security, no system is completely foolproof. If a breach occurs, we will notify you and any required authorities promptly.

6. Your Rights

Depending on your location, you may have rights to:

• Access your personal data

• Correct inaccurate or incomplete information

• Delete or restrict processing of your data

• Object to certain uses (e.g., marketing)

• Data portability (receive your data in a structured format)

To exercise these rights, contact us at info@freedlandmd.com or call 248-901-0011.

7. Children’s Privacy

Our services are not intended for children under 16. We do not knowingly collect or maintain data for minors. If you believe we have collected such information, please contact us to have it removed.

8. Changes to This Policy

We may update this policy to reflect changes in law or our practices. We will post the revised date at the top and encourage you to review this page regularly.

9. Contact Us

If you have questions or concerns about our privacy practices, please reach out:

Dr. Michael H. Freedland

36400 Woodward Ave, Suite 130

Bloomfield Hills, MI 48304

📞 248-901-0011

✉️ info@freedlandmd.com

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.